Your residents spoke. This toolkit turns their voice into your most powerful marketing asset — attracting prospects, celebrating your team, and keeping the residents who made this happen.
The 2025 Resident Choice Award isn't a self-reported accolade — it's earned through the voices of the people who call your community home. That's what makes it worth celebrating loudly.
Prospects trust awards they didn't see coming from your own marketing team. This one carries weight because it came from residents.
When residents see their feedback led to recognition, it deepens their connection to the community — and their likelihood to renew.
In a crowded market, a resident-verified award is the kind of social proof that gets you clicked, toured, and leased over the competition.
This is validation for your entire onsite team. Use it to celebrate the people who show up every day making your community exceptional.
“The best source to identify what makes a community great are the very residents living those experiences every day.”Opiniion — We Speak Resident
This award belongs to them. Let them know it — and reinforce why they made the right choice calling your community home.
Hi [Resident Name],
We have some exciting news to share — [Property Name] has officially been named a 2025 Resident Choice Award Winner!
That means you made this possible. Every piece of feedback you shared helped shape the community we're all proud to be part of. This win is as much yours as ours.
We're committed to continuing to earn it — every day, every interaction, every moment that makes this feel like home.
Thank you for being part of what makes [Property Name] truly award-winning.
Warmly,
The [Property Name] Team
Post with intention. Here's a 3-post sequence designed to build momentum over 30 days. Pin your announcement post for maximum visibility.
Local coverage builds SEO authority and community trust. Use this template to announce your win through local media, neighborhood publications, and your own blog.
[City, State] — [Date] — [Property Name], a residential community located in [City], has been named a 2025 Resident Choice Award Winner by Opiniion, the #1 Resident Satisfaction Platform. The award recognizes apartment communities that demonstrate exceptional resident satisfaction based on verified feedback from current residents.
“We are incredibly proud of this recognition because it comes directly from our residents. It reflects the dedication of our entire team and the community we've built together.”
— [Community Manager Name], [Property Name]The Resident Choice Award is determined entirely by resident feedback collected through Opiniion's automated satisfaction platform — making it one of the most credible third-party endorsements available to residential communities.
Prospective residents can learn more or schedule a tour at [website URL] or by calling [phone number].
The badge is just the beginning. Here's how top-performing communities turn a single award into an ongoing competitive advantage.
Add the RCA badge to your homepage, leasing page, and contact page. It signals quality the moment a prospect lands on your site — before they read a single word.
Add “2025 Resident Choice Award Winner” to your Apartments.com, Zillow, and other ILS profiles. Award mentions in listings increase click-through rates significantly.
Brief your leasing team to naturally drop the award during tours — especially during the close. “We were just named a 2025 Resident Choice Award Winner by our own residents” is one of the most powerful trust-builders you have.
Add the award and badge link to every team member's email signature. Every message sent to a prospect or current resident reinforces your credibility.
Display award materials in your leasing office, lobby, and common areas. Visual proof in-person completes the loop for prospects who saw it online first.
“You helped us earn this recognition — we'd love for you to be here to help us earn it again next year.” Use the award in every renewal conversation.
Check these off within your first 7 days for maximum impact. Click each to mark it done.
Personalized, grateful, within 48 hours.
Announcement post live + pinned for 30 days.
Homepage and leasing page, above the fold.
Apartments.com, Zillow, and all active platforms.
All team members across all email accounts.
Work the award naturally into tour conversations.
Leasing office, lobby, and community areas.
Local outlets, neighborhood groups, and your blog.
Resident testimonial post + Team spotlight post.
Download your official badge assets and see where you rank among all 2025 Resident Choice Award winners.
Get your official 2025 Resident Choice Award badge in multiple formats — ready for your website, email signature, ILS listings, and social media.
Explore the complete list of 2025 Resident Choice Award winners. See how your community ranks and identify the peers setting the standard for resident satisfaction.